8.1Overall Score
Reader Rating: (15 Votes)

[dropcap size=small]T[/dropcap]he book Switch (Chip and Dan Heath) has a simple premise. Break things down into different smaller things to make sure it appeals to the rational/logical part of your brain as well as your more emotional self. The authors tell us if we do this, we have a better chance of getting others (and ourselves) to make changes and move forward.


The Heath brothers have a great example of a company that spends a lot of money on gloves. They go and pile all the different kinds of gloves (with price tags on them) on the board room table and all the executives get focuses around making change because they see how much is spent on gloves and they notice the wasted money because they don’t have a procedure in place for purchasing gloves (and probably everything else). The numbers got the executives to see the issue. The pile of gloves gets them to become passionate about it and make them act.

This book teaches that when you break something down into small parts, you lose the ability to fool yourself. It makes it harder to sabotage yourself and you either find yourself doing it, or not. Period.

Here’s an example of this in practice: Don’t say you will be fit by the time you go to the beach. It won’t happen. Don’t say you are going to lose 10 pounds. You will lose some weight and gain it back later. Instead, say the following: “I will be in exercise mode (some form of exercise) every other day for 45 minutes. Phrasing it this way is important. It brings the logical/rational) and the emotional you together and it forces you to focus on one simple thing: spending 45 minutes every other day working out. That’s it. Nothing more. Just show up somewhere for 45 minutes and do it again the day after next. If you miss a day, get over it. Start the “45 min. every other day” thing over again. If you go away for an extended weekend and haven’t worked out,…get over it. Just jump back in. Focus on the “showing up consistently” part of it. The thing is, if you show up you are bound to actually do something. If you impose a time limit, you are more apt to not feel depressed about going because its over soon anyway. It’s only 45 min. Get out, go for a walk, run, hit the weights, jump into a game, whatever.

The “what” is not the point. The point is reestablishing the habit of continual exercise back into your life. Last year, you might have rationalized and only exercised 40-60 times. Doing it this way will double or triple that number. You can up the amount or eat better, or drive harder later. The first step is simply showing up somewhere for 45 minutes every other day. Heck, we can all do that.

Below are a few videos we picked out that help you consider if this topic (and author) is for you. And check out the review on USA TODAY