[dropcap size=big]P[/dropcap]aul “Bear” Vasquez’s reaction to seeing a “double rainbow” is priceless. The day after we posted this video, he reached out (through Twitter) to explain that he believed he was in the presence of something much larger than himself. The effect it had on him was incredible, and it got us thinking about purpose, meaning, and fulfillment at work.

Numerous studies indicate that people working for something larger than themselves tend have more satisfaction at work. And companies that share clear and meaningful values tend to have more motivated and productive employees.

We may never achieve “Bear-level” enthusiasm or joy, but wouldn’t it be nice once in a lifetime? What do you think?